Lokesh Mansukhani

Pragmatic Communication Artiste – Brand Custodian

Composed blend of creative competence & industry acumen, delivering holistic communication solutions

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About Me

I am

Team leader, Disciplined, Righteous, Sociocultural, Cognitive, Retentive & Accessible

Motivated by

Creativity, Innovation and Challenges

Geared with

Stakeholder management, Diligent follow-up, Smart orchestration, Time optimization, Effective Execution & team management skills

Snap Shot

A goal-oriented professional with 15 years of experience in Marketing Communications, Brand Management and PR.
Skills in determining a business unit’s communication mission & strategic direction; capability to formulate & implement tactical initiatives as well as analytical advices to partners for achieving corporate strategic goals.
Proficient in conceptualizing & implementing public relations & corporate communication programs to achieve organizational targets.
An effective communicator with strong relationship management skills with the capability to relate to people at any level of business and management across the globe.
Possess excellent analytical and negotiation skills.

Notable Accomplishments

KGK Group, Jaipur as a Head

Constituted in-house centralized teams to manage and deliver holistic branding and communication solutions.
Produced cost-effective and comprehensive marketing communication tools to eliminate the scattered junk.
Successfully established KGK Infrastructure as a real estate brand of KGK Group, which included in-depth interaction with the owners of the brand as well as with the agency, using creative know-how for achieving the set objectives.
Instituted the brand coordinates for Entice – A fine jewellery retail brand of KGK Group which involved rebranding of the brand based on the core values laid down by the brand's owners.
Orchestrated pre and post-production of KGK Corporate film: ‘A Kaleidoscope’ which showcases KGK's 100 years’ journey of growth and success, and of Jal Mahal Corporate Film that entails a journey of 6 years for the revival of Jal Mahal’s pristine glory.
Press Pack for Jal Mahal containing information, photographs, corporate presentation and a corporate video exclusively conceptualized and designed for the media and VVIPs visiting Jal Mahal, Jaipur.
Rebranding of KGK on a group level and its global adaptation.
Complete branding exercise of Meraaki Kitchen, a standalone restaurant by KGK promoters.
Integrated communication for elaborate events organized by the group promoters.
Development and maintenance of websites including www.kgkgroup.com, www.jaltarang.in, www.bmchrc.org, www.kgkinfrastructure.in. www.entice.in
KGK apprise, the in-house e-newsletter of the group.
PR outreach in coordination with the agency for the entire group as well as its subsidiaries.
Revamped the brand model of the not-for-profit arm of KGK, i.e. BMCHRC, a super specialty Cancer Treatment Centre.
Branding and marketing communication for all the projects of KGK Infrastructure.
Devised PR module, integrated into the company's ERP for digital documentation of groups press coverage.
Crisis management for Jal Mahal and BMCHRC.
End-to-end orchestration of photography and videography assignments both national and international.

HRH Group of Hotels, Udaipur as Manager

Active role in establishing Eternal Mewar as a parent brand of MMCF and HRH.
Developed a manifestation of Eternal Mewar a corporate DVD with concise information on the commercial wing of the organization.
Initiated and managed the development of Digitization of Impressions.
Led the design, production and distribution Eternal Mewar Newsletter.
Documentation and archival management.

Core Competencies

Brand Management

Elevating brands by establishing brand architecture, guidelines and its stringent adaptation.
Developing the creative vision and marketing platform that could transform a nascent brand into a leading one.
Orchestrating between first-rate agencies and the promoters to achieve desired brand objectives.

Marketing Communication

Establishing best practice standards in product marketing, processes, managing agencies and creative teams to deliver integrated marketing solutions.
Supervising comprehensive communication across online and offline platforms.
Managing public relations efforts including content accumulation, curation and agency coordination along with maintaining media relations.

Media Relations

Managing agencies to derive substantial and consistent outcome.
Media training of the promoters along with media relationship management.
Catalyst between the promoters and the media persons.
Content accumulation, creation and curation to achieve the set PR outreach.

Documentation and Archival Management

Devised tools to document and archive the communication in both physical and digital form for reference and required future usage along with making it last for long without any incidental smash up.

Find Out More

Soft Skills

Copy Writing / Editing / Proofing– press releases, corporate articles, profiles, ad copies, marketing communication copy, corporate drafting for all internal and external communication.

Design and Visualization – Technically qualified to operate Photoshop and Coral Draw as per the design requirement. Honed visualization skills to translate the given brief into an effective creative communication with a sole objective to stimulate the targeted group.

Academic Details

MBA (Operations Management) from Indira Gandhi National Open University in 2007
BA (English Literature, Public Administration and History) from Mohanlal Sukhadia University, Udaipur in 2004
PG Diploma (Media Communication & IT) from Jasubhai Digital Media, Mumbai in 2003
Diploma (Multimedia) from Arena Multimedia, Udaipur in 2000
Diploma (Transport Economics and Management) from Rail Institute, New Delhi in 2000
Diploma in Engineering (Civil) from Vidhya Bhawan Polytechnic, Udaipur in 1998

Career Timeline

Nov’10 – Present

KGK Group as Head – Head Group Communications and PR

Jun’03 – Oct’10

HRH Group of Hotels, Udaipur as Manager – Media Office

Jan’00 – Feb’01

Arena Multimedia, Udaipur as Senior Faculty

Mar’98 – May’99

B. L. Mantri and Associates, Udaipur as Junior Engineer

Clients

Resume

Experience

Nov’ 10 - Till Date

Manager – Corporate Communications and PR

KGK Group, Jaipur

Steered a team of copywriters and journalists with apposite information to develop effective concept based content. Designed various media relations campaigns to generate awareness amongst targeted audiences and the minds of media. Pivotal in organizing press trips along with the designated PR agency. Maintained a close coordination and follow up of media functions / press appointments. Demonstrated excellence in increasing the online media presence via websites, blogs and social media. Dexterously involved in collating information and compiling action plan that is circulated every fortnight. Holds the distinction of handling external agencies and monitoring the operations in order to meet the required quality in definite time. Chalked out the corporate presentations, reports etc for ATL and BTL communications.

Leveraged with outstanding skills of preparing brand manual for both internal and external communication. Proactively involved in organizing press conferences in coordination with designated PR concern. Holds the distinction of conceptualizing products for branding and promotion, maintained a close coordination for the execution and distribution of the same. Served as a Brand coordinator for establishing KGK Infrastructure as a real estate wing of KGK Group which involved in-depth interaction with the owners of the brand, using creative knowledge for setting the objectives.

Established the brand coordinates for the Entice – Jewellery wing of KGK Group which involved rebranding Entice and bring it more close the core values laid down by the brands owners. Efficiently managed a team of 6 members.

Jan’ 06 – Oct’ 10

Manager, Media Office

HRH Group of Hotels, Udaipur

Played a stellar role in creating and conceptualizing event specific products for promotion. Demonstrated excellence in preparing pre and post event reports for internal and external audience. Holds the distinction of developing targeted interactive medium to better communication among the corporate house. Essayed a vital role in digitization of documents for easy access and multiplying utility.

Assistant Manager, Media Office

Maintained a close coordination for the completion of the film and photo shoots for national and international media. Pivotal in designing books, brochures, booklets, fliers, posters, publicity material for various events and advertisements. Maintained the photo archives for the related requirements. Demonstrated excellence in compiling a monthly newsletter targeting corporate and individual clients which includes reporting, copy writing, editing, designing, etc. Dexterously involved in handling various activities related to copy writing, editing and proof reading of all media related documents and distribution material. Collated various information from various departments of the organization to fulfill the requirement of print and electronic media in an effective manner.

Preceding Assignments

Jun’ 03 – Dec’ 05 with HRH Group of Hotels, Udaipur as Senior Executive – Design, Design and Printing Office

Jan’ 00 – Feb’ 01 with Arena Multimedia, Madhuban, Udaipur as Senior Faculty

Mar’ 98 – May’ 99 with B. L. Mantri and Associates, Saheli Nagar, Udaipur as Junior Engineer

Freelance Assignments

Actively involved in the brand Management for Aravali Pathlabs, Aravali Hospital, Udaipur and developed a parent brand.

Prepared articles for Udaipur Plus, Times of India

Education

2006 - 2008

Art University

New York

Bachelor's Degree in Computer Science ABC Technical Institute, Jefferson, Missouri

2005 - 2006

Programming Course

Paris

Coursework - Git, WordPress, Javascript, iOS, Android.

2004 - 2005

Web Design Course

London

Converted Photoshop layouts to web pages using HTML, CSS, and JavaScript

My Skills

Design

Web Design
Write Music
Photoshop
Graphic Design

Coding

WordPress
PHP / MYSQL
Angular / JavaScript
HTML / CSS

COMING SOON

Get in Touch

Address . . . . ‘Aanchal’, House No. 1-ka-26, Sector - 4, Hiranmagri, Udaipur 313001, Rajasthan, India
Email . . . . lmansukhani@gmail.com
Phone . . . . +91-9166958000
Website . . . . http://lokeshmansukhani.in/

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